Those decisions fail in three ordinary ways. People cannot act on something they do not understand. Companies that genuinely want to engage often cannot measure what they are responsible for. And the account that reaches the public either overstates the work or never mentions it. We work on all three.
This is the whole reason the group is shaped the way it is. Each part exists because one of these gaps needed closing, and closing it needs a different kind of work and a different audience.
Nobody sorts a battery correctly by being told they are part of a crisis. Understanding has to come first, then awareness, then some feeling for the people at the other end of the supply chain. Games do that better than reports do: they let someone make the trade-off themselves and see what it costs. That is what our training work is for, and it is why it sits under Games rather than under compliance.
Plenty of companies want to answer the hard questions and cannot. Between 70 and 90% of an electronics company's footprint sits in a supply chain it has never been able to see past tier one. That is a data problem before it is a will problem. Consulting maps the chain so the numbers survive an audit, and Tech builds the tooling that keeps them current instead of annual.
Two failures, opposite directions, equally damaging. A company promises more than it can deliver and gets found out; or it does good work quietly and never says so, which leaves the field to whoever is loudest. Marketing helps organisations describe what actually happened, at the size it actually happened. News tracks what changes so nobody has to guess.
The problem does not stay in one place, so the analysis cannot either. These are the points where a decision determines whether something becomes waste, and who at MobiCycle looks at each.
Worth saying plainly, because the assumption is common and it sends the wrong enquiries to us.
Not a waste management company. We do not collect, haul, treat, or process anything. No trucks, no facilities, no permits.
Not a pollution remediation firm. What produces the pollution is a set of commercial and design decisions, not a site to be cleaned.
MobiBins is not a collection service. It answers a sorting question. Selling a container is not the same business as running a waste operation.
Advisory, not delivery. We map the problem and hand it to partners who implement. That boundary is deliberate and we hold it.
When MobiCycle started, eWaste policy was largely a set of promises: proposed directives, announced targets, political intent. In 2026 the instruments are in force, which moved the work from advocacy to accounting. These are what companies file against now.
One fixed fee, eight weeks, board-ready output. No hourly billing.
Live and public. The only claims on this page that need no citation, because you can open them.
Certified recyclers, searchable by jurisdiction and treatment standard.
ewaste.directoryScience-based target setting for electronics manufacturers and retailers.
sbti.toolsAnswers one question for consumers: what bin does this go in?
bins.mobiWEEE compliance training for municipalities, schools, and producer staff.
weeedu.gamesBattery regulation taught as a game, covering passports and due diligence.
pbra.gamesSustainability decision game used in workforce compliance training.
brighterd.gamesBecause the audiences have nothing in common. Someone working out which bin a battery goes in, a compliance officer facing a CSRD filing, an investor screening a portfolio, and a teacher running a class each need a different front door and a different tone. One site trying to serve all four would serve none of them. The group is small: a woman- and minority-owned social enterprise, incorporated in the US with an Estonian OÜ for European governance, working internationally rather than operating as a multinational.
WEEE and EPR across all 27 member states, CSRD double materiality, Ecodesign readiness.
Manufacturing and supply chain oversight where the products are actually built.
Extended producer responsibility in one of the fastest-growing eWaste markets.
MobiCycle OÜ. European governance, research, and published work.
Describe your supply chain or compliance position. You get a preliminary read on which instruments apply, where the data gaps are, and what to do first.